Almost every week, Coles and Woolworths run promotions on various gift cards, usually in the form of bonus points. These promotions are an easy way to earn tens of thousands of Qantas, Velocity, Everyday Rewards or Flybuys points on purchases you were already going to make.
What are these promotions and how do they work?
In addition to their weekly grocery specials, Coles and Woolworths regularly run promotions on an assortment of gift cards. Big W and the online Woolworths Gift Cards store also run similar promotions, albeit less often.
Typically, these promotions offer either bonus points (e.g. 20x points per dollar spent) or a percentage discount (e.g. 10% off). For the bonus points promotions, you simply scan your Everyday Rewards or Flybuys card when buying the applicable gift cards during the promotion period and the bonus points will soon appear in your account.
Buying gift cards during bonus points offers is a highly effective way to grow your points balance by tens or even hundreds of thousands of points as they can be used to pay for a wide range of purchases that would not ordinarily accrue points.
For example, a $2,000 purchase at JB Hi-Fi could earn you 40,000 Flybuys or Everyday Rewards points if you pay using gift cards bought during one of the regular 20x points promotions on Ultimate or TCN gift cards. That’s enough points to fly business class from Sydney to Melbourne or Brisbane.
How do I know when these promotions are on?
All gift card promotions are posted on FreePoints.com.au as soon as they become public. Consider joining our weekly newsletter to have a summary of the latest gift card promotions and points offers delivered to your inbox every Tuesday morning.
Alternatively, you can find information about gift card promotions in the catalogues released by Coles, Woolworths and Big W. Often you can also find promotional signage in-store at the gift card display but make sure you read the terms as they sometimes forget to take the posters down after a promotion has ended.
Which gift cards are included?
You can find a searchable list of all previous promotions here but some of the most popular gift cards included are Apple, Airbnb, Uber, Google Play, Kayo, Netflix as well as third-party gift cards that work at a variety of retailers including JB Hi-Fi, Officeworks, The Good Guys, Menulog and more. Prepaid Visa, Mastercard and Eftpos gift cards are also frequently included in these promotions but typically earn fewer points.
How do I buy gift cards during a promotion?
Read the terms and conditions attached to the promotion carefully before you head out to buy gift cards. Usually there are limits on the number of gift cards you can purchase and sometimes the promotion only applies to specific denominations of a gift card (for example, Apple gift card promotions often exclude $20 gift cards).
If you’re buying gift cards during a points promotion at Coles, simply present your Flybuys membership card or barcode in the app when paying for the gift cards. Your receipt should show your Flybuys account number at the bottom, confirming that your card has successfully been scanned. Always hang onto your receipt in case there are any issues.
If you’re buying gift cards at Woolworths or Big W, present your Everyday Rewards card or barcode from the app when checking out. Everyday Rewards purchases are recorded more or less instantly in the Everyday Rewards app so you can check there to confirm your card has scanned successfully.
Gift card promotions at the online Woolworths Gift Cards store require you to enter your Everyday Rewards number when checking out either on the website or in the Gifting Store section of the Everyday Rewards app.
How many points will I earn?
You can use the calculator below to calculate how many points you will earn from most points promotions. Coles sometimes offers a fixed amount of bonus points on multiple denominations of the same gift card (eg. 2,000 Flybuys points on $100 and $250 Coles Mastercard gift cards). For those particular promotions, simply multiply the bonus amount by the number of eligible cards you have purchased.
When will I receive the the points?
Coles purchases will typically see the points arrive in your Flybuys account the following day at around 5:00pm. If several days have gone by and the points are still not reflected in your account, you can contact the Flybuys team to have them look into it.
Woolworths and Big W will usually award Everyday Rewards points instantly. Often you will see the total amount you have earned on the checkout screen before paying. Occasionally there may be hiccups where the points are not paid out immediately, in which case you can contact the Everyday Rewards team via phone or live chat after fourteen business days have gone by and they will manually credit them.
The online Woolworths Gift Cards store, on the other hand, does not award Everyday Rewards points immediately and, quite frustratingly, almost always forces customers to contact the Everyday Rewards team for the points to be manually credited after fourteen business days have passed.
Common questions and answers about buying gift cards
Q. Can I pay for a gift card using another gift card?
A. The simple answer is no. The complicated answer is that it depends on the store, the gift card you’re buying, the gift card you’re paying with as well as other factors like whether the staff member will personally allow it. The comprehensive Gift Card FAQ on OzBargain has more information on this.
Q. Can I pay for the gift card using a points earning credit card?
A. Absolutely. This is an easy way to double dip and earn additional points. You can often even triple dip by clicking through the Qantas Shopping or Velocity eStore websites when you go to use the gift cards you’ve bought.
Q. Do these promotions stack with other Flybuys or Everyday Rewards points offers?
A. No. Previously this was possible in some scenarios but these loopholes have been closed.
Q. What happens if my Flybuys or Everyday Rewards card didn’t scan properly?
A. This happens occasionally but do not worry. If your Flybuys card did not scan, take your receipt to the service counter at the Coles you bought the gift cards from within seven days and they will fix it. If your Everyday Rewards card was not scanned, you should contact the Everyday Rewards team and they will sort it out. Always keep your receipts in case of issues like this.
I have more questions
If there are still some things you would like to know before buying a bunch of gift cards, you can: